Article by Austin Pringle

When running a business, money can sometimes be tight. It is hard to know exactly what products and services are worth spending your money om when you want to grow your business. A website is often something that business owners do not see much value in, especially if they advertise online through other means, such as Facebook.

However, having a website presents many unique opportunities for getting your business “out there” and for building your brand.

1. Brand identity

A website is your chance to really show people what your business is about! While other methods of advertising online are good for getting a message across, a web site is fully customizable in a way that something like a Facebook page just isn’t. You get a layout and colors that are custom to you, and that can help to make your business stand out.